The HobbyTown story begins in Lincoln, NE (where our national headquarters remains today). Thom Walla, Merlin Hayes and Mary Hayes founded HobbyTown Unlimited, Inc. in 1985 and opened the first franchise store in 1986. Today, HobbyTown franchise stores span the U.S. from coast to coast, making us the leader in the retail hobby and specialty toy industry.
More than 100 HobbyTown franchise stores are located in 39 states in the continental U.S., making us the largest brick and mortar hobby retailer in the world!
HobbyTown’s Core Values
WE BRING IT EVERY DAY
We energetically share our passion for hobbies with contagious enthusiasm. Customers will always enjoy an exceptional shopping experience that exceeds expectations. Bringing it is not a spectator sport, bringing it is making (not watching) things happen.
LEAD & SERVE
We lead by aspiring to be our best and giving our best to others at all times. We serve by always maintaining a positive and welcoming environment for all. We aspire to be an asset to our community by making free time awesome!
We believe growth is achieved by exceeding the expectations of each individual customer. We relentlessly pursue the development of ourselves and others to foster growth. We believe growth is a process that requires consistent effort.
KEEP CALM & HOBBY ON
Wisdom and knowledge come with experience. In the face of adversity, we stay calm and focused on finding a solution or a better way. We always seek to first understand, act, then hobby on.